I've recently stumbled on some very helpful online articles for running a small (online) business. Since Brighter Day is currently demanding full-time hours, I'm on a steep learning curve, even though I've had the business for more than 4 years. Shawn and I often remark how people have no idea what goes on behind the scenes when a purse (or 10 purses) is purchased. There's responding to customers, buying fabric, ordering mailing supplies, ironing, cutting, pinning, sewing, paying business bills, responding to more customers, printing custom labels, standing in line at Joann's, designing business cards, scheduling USPS pickup, weighing packages... and that's really just skimming the surface. And yet, with all of it, I really love the challenge. I'm so grateful to be able to stay home right now in the last few weeks of my pregnancy and sew - for a living! I don't take that for granted for a second.
Onto the articles I think you'll like...
How to price your work on the Etsy blog
Pricing your work is tricky and takes time to figure out what's fair to both you and the customer, but this little formula is a very helpful place to start.
Sending a well-branded email on the Poppytalk blog
It's good to remember that your "brand" is established, in large part, by your attention to customer service. I love the advice in this post.
How to package and ship from home by E Tells Tales
We have come a loooong way in the shipping department. It's rare that I go to the post office anymore (and seriously... thank you, Lord, for that!) because of USPS pickup and packaging everything from home. This is a really helpful guide to how to ship from home - and I really love ULINE, too!
Jumpstarting your Etsy business by Handmadeology
These are some more general tips that I think would be especially helpful for people just starting an Etsy business.
Any articles you've seen lately that I should add to the list?